The need for clearly defining strategic goals for the success of any business enterprise, is felt now more than ever, in today's fierce competitive environment. Successful long term businesses almost always started with a set of non -financial objectives (referred to as a vision or mission) and derived the financial objectives constituted with pursuit of their broader goals. This has been explicitly emphasised by Peter Drucker himself as early as 1946 , in his seminal work " Concept of the Corporation ".In today's scenario of increasing globalisation with innumerable players in every sphere of Services and Manufacturing ,it has become a desideratum for every organisation to articulate, compelling and motivating S.M.A.R.T ( Specific, Measurable, Achievable, Realistic, Time - bound )objectives and goals for the seamless alignment of senior , middle and Lower management members towards steering the company in the growth trajectory.
In this process of setting the objectives for the organisation , all the conceivable external challenges and the internal factors based on critical S.W.O.T analysis need to be considered along with the burgeoning needs of Customers and various stake holders. The onus of developing the Objectives invariably lies in the higher echelons of the management.
In an attempt to enable the senior and middle management members of the Indian Industry, we at CII, have embarked on the debut exercise of conducting two - days workshop on " KEY PERFORMANCE MEASURABLES" with JIPM - TPM as the major premises. The program would elaborate on the setting of Objectives and Goals, for any organisation preferably an Engineering industry and the ways and means of achieving them, through the framework of TPM, as a business Tool.